Aura provides end-to-end beverage formulation services in Canada for brands that want their own canned drink rather than a licensed one. If you have a flavour idea, a target market and no factory, this is the part you are missing: formulation, benchtop samples, scale-up, filling, canning and finished packaged product under your label.
What beverage formulation actually covers
- Flavour development — turning a brief ("tropical, not sweet, sessionable") into a repeatable, documented formula.
- Base and water selection — including alkaline water bases and still, non-carbonated builds, which behave differently from seltzer formats.
- Sugar, calorie and ABV targets — hitting a nutritional panel you can actually put on the can.
- Benchtop samples — real liquid you can taste and revise before anyone commits to a production run.
- Stability and shelf life — confirming the formula still tastes right months after it is filled.
- Private label production — small batches through to full-scale manufacturing runs.
Alcoholic and non-alcoholic beverages
We formulate both. Alcoholic products carry additional federal and provincial licensing and labelling requirements in Canada, so those projects are scoped with compliance built into the timeline rather than bolted on at the end.
What to prepare before your first call
- Your flavour direction and any reference products you like or want to beat
- Target format — can size, still or carbonated, ABV if alcoholic
- Rough volume for your first run and where you intend to sell
- Your timeline, especially if you are aiming at a season or a launch date
We do not quote minimum order quantities, pricing or lead times off a web page, because they move with format and volume. Tell us what you are building and we will come back with real numbers. If you would rather stock a finished product than build one, see wholesale ordering instead.